Encouragement of art in buckinghamshire

Cala Homes, Primrose Crescent Art Competition results

Earlier this year Bucks Art Society members were invited to take part in an Art competition hosted by Cala Homes.The prize was the chance for the artist to feature their artwork in the dining room of Cala home’s Nessvale show home, Primrose Crescent, Wingrave.The winning artist will also win a £250 ‘One4all’ voucher.

The Brief/Specifications
“Entrant’s artwork will need to work to the following brief:
• Dimensions: (80x80cm)
• The artwork will need to be a piece that is wall mounted and capable of being able to be hung. Cala will provide a frame if required.
• Match the current aesthetic and feel of the home (see About The Nessvale)
• Use the tones and colour pallet decided by interior designer Pat Nightingale, Sales Director from Blocc Interiors (see Artwork Colours)
• Appeal to the target buyer profile (see Purchaser Profile)
• Suit the existing aesthetic of the dining room (see About The Nessvale)
• The artwork will be representative of the local area
• Artwork will be non-political or suggestive in any manner

Artwork Colours:
• The colour palette for this competition is blues, ranging from muted blues to navy with touches of taupes, grey and white

Purchaser Profile:
• A professional couple with young teenagers, 14 and 17 years old

About The Nessvale:
• The Nessvale is based in Primrose Crescent, Wingrave, Buckinghamshire
• The overall style is classic contemporary, with opulent touches. It is eclectic and reflects modern family living
• Throughout The Nessvale there is a mix of different furniture styles and finishes including wenge and dark natural woods, with white furniture and natural elements in the bedrooms
• Current artwork throughout includes mainly contemporary abstract, with large mirrors in key areas
• Current artwork in dining room — blues, greys with a touch of black, painted canvas with a wenge tray frame”

There were some lovely entries from members — see below.

The winner was Rowena Devas with her entry “Fast Forward“. Congratulations Rowena.

Sharon Dulai, marketing manager at Cala Homes (Chiltern), who helped judge the competition said: “The artwork across all submissions was of an extremely high level, making it very difficult to judge, however Rowena’s artwork perfectly captured the feel of the area and we were bowled over.
We love her bold use of colour and there is certainly a sense of movement and energy in her piece. This, combined with the artists’ inspiration of village life and the Chiltern Hills is really thought-provoking and exciting.”

Below is a link to the Press release by Cala Homes
Judges ‘bowled over’ by Aylesbury artist’s competition-winning painting inspired by the countryside | Bucks Herald

Amanda is a Chairperson of the Society